When we were approached by Racing Pigeons - Marek Sieka, we were surprised that such business even existed and by the scale of it. We also knew that this type of business represents a niche. Therefore, the website needed to be engaging and attractive to the peculiar group of users.
We carried out extensive research to make sure that solutions we intend to employ are going to be successful. We learned that what makes racing pigeons really special are their eyes, so we decided to make them present on the home website design.
We aimed to create the website that is simple and clean, easy to navigate. Colours that we have chosen were meant to suggest nature.
We have also implemented an online store with the payment system and special module for online auctions.
With logo design, we made pigeon the hero. After all, that is what business it all about.